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What you need, and whether we are the right people.
Devon · Owner-managed businesses · Since 2017
No income screenshots.
No income screenshots.
Not one.
Business coaching runs on revenue screenshots and promised figures. Earnings claims have to be substantiated under the advertising code, and almost none of them are. So there are none here, and you can judge us on the work instead.
- 2017trading since
- Devonbased in
- Noincome claims
- Scopein writing
What we do
Four services, no promised numbers
Scoped in writing, with the assumptions visible and the reserved matters referred out.
Strategy and planning
Working out the direction, the options and what each would actually require.
See the programOperations and process
Looking at how the work actually happens and proposing something that holds.
See the programTraining and workshops
Training and workshops for owners and teams, with materials to keep and use.
See the programOngoing advisory support
Regular advisory support, with regulated and reserved matters referred out.
See the program
How it works
How we work
Scope in writing, keep the assumptions visible and separate from conclusions, publish no earnings figures, say openly that the activity is unregulated, and refer anything that needs authorisation.
Written scope
Deliverables, dates, fees and what is excluded.
Work with the assumptions shown
So you can argue with them.
Referred where required
FCA, legal and accountancy matters go elsewhere.
Working together
Ways to work with us
Quoted per engagement after a free first call. We do not charge for telling you to see a regulated professional instead.
A defined piece of work
One question, scoped and delivered.
- Scope written first
- Assumptions separated out
- Fixed fee agreed
- Exclusions stated
- No promised outcomes
Ongoing support
Regular advisory support and reviews.
- A cadence that is actually kept
- Written notes each time
- Referrals when out of scope
- Training available
- Reviewed each quarter
What we will not do
Said plainly, because this industry overclaims.
- No income or revenue claims
- No testimonials as typical
- No investment advice: FCA
- No legal advice: regulated lawyers
- No accounts, tax or audit
Every engagement is quoted after a free consultation. No subscription.
How we work
A consultancy with no screenshots to show you
Her Infinite Abundance Ltd is a private limited company registered in England and Wales under company number 10955643, based at Marldon near Paignton in Devon and trading since September 2017. It was previously named Momentum South West Ltd and then Momentum Business Academy Ltd, both of which are on the public record. The work is business consultancy and training for owner-managed businesses.
The business coaching industry runs on numbers it cannot substantiate: revenue screenshots, client results presented as typical, implied earnings. Under the advertising code any such claim must be capable of substantiation, and presenting an unrepresentative result as typical is a misleading commercial practice. So there are none here. We also say plainly that this activity is unregulated — no licence, no protected title, nobody vetting anyone — because implying oversight that does not exist is its own kind of claim. And we refer out what needs authorisation: investment, pensions and financial planning require FCA authorisation, reserved legal activities require a regulated lawyer, and accounts, tax and audit belong to the relevant professional. Financial management is expressly outside our scope.
Frequently asked
The questions we get most
Why are there no client results or revenue figures on this site?
Because an earnings claim has to be capable of substantiation under the advertising code, and presenting one client's good year as typical is a misleading commercial practice. The screenshots that fill this industry are usually unverifiable and almost never representative. We would rather you judged the work from a conversation than from somebody else's best month.
Can you guarantee I will grow my revenue?
No, and anyone who does is making a claim they cannot stand behind. We answer for the work, the reasoning and the deliverables. What happens commercially depends on your market, your decisions and your execution, none of which we control. We write our assumptions down specifically so you can challenge them.
Is business coaching regulated? What qualifications do you have?
It is not regulated at all in the UK: no licence, no protected title, no mandatory qualification, nobody vetting practitioners. That is worth knowing because the industry often sounds as though it were otherwise. Ask us what we hold and we will tell you, and apply the same question to anyone else you are considering.
Can you advise on pensions or where to invest profits?
No. Advising on investments, pensions and financial planning is a regulated activity requiring FCA authorisation, which we do not hold. We can work on the commercial side — what cash the business needs and when — but the moment it becomes a question about a financial product, it goes to an authorised adviser.
Can you look at our contracts or tell us where we stand legally?
No. Reserved legal activities require a regulated lawyer under the Legal Services Act, and general legal advice is not ours to give. We can describe the operational consequences of a situation and help you prepare the questions for your solicitor, which usually makes that appointment shorter and more useful.
You have changed name twice. Why?
The company traded as Momentum South West and then Momentum Business Academy before the current name, and all of it is on the public register at Companies House. We would rather state it than have someone find it and wonder why it was not mentioned. The company, the registration and the director have been continuous since 2017.
Want to talk it through?
A free first call, with no obligation and no pitch built on numbers.